The event ROI platform for B2B marketing teams
Decide which events get funded again, and win a bigger events budget next year. Eventworth shows what each event added to pipeline, against accounts that weren't there.
Three steps per event. Drop your CRM report, generate the ROI, and send the report to your CMO, CRO, CFO and sales team.
Works with the event platform, marketing automation and CRM you already run.
See it work
Nothing is written back to your CRM. Duplicates are merged for measurement only.
Each event is compared with similar target accounts that weren't there. The method is named on every report.
Demo with a fictional company's figures.
The problem
Registrations, attendance and a pile of scans get reported the week after. The pipeline shows up months later, credited to whoever touched the deal last. By then the next event is already booked on the same assumptions.
Half the leads wait a week in a spreadsheet before anyone calls. Nobody can say whether the accounts in the room would have bought anyway.
The CFO question is simple: what did this event add that we wouldn't have had without it?
How it works
Export the event's campaign or opportunity report from Salesforce or HubSpot and drop it in. Attendees are matched to accounts and opportunities.
Pipeline each event added, compared with similar target accounts that weren't there, plus pipeline per US$1 and what's left in leads nobody called.
A ready-to-send page for the CMO, the CRO and the sales team, for one event, a region, or every event this year.
No setup to start. It works from the CRM report you already pull. For the strongest proof, set aside a share of target accounts before invites go out; otherwise each event is compared with similar accounts that didn't attend, and the report says which was used.
What you'll have
Ask US$468K (+15%) and move the summit budget into roundtables, for an expected US$1.8M in added pipeline. Repeat 2 formats, fix 1, cut 1.
Who sees what
Brief, drop and verdict for their own events, plus learnings from every other region before their next one.
Pipeline added per dollar by format and region, and next year's ask, backed by every event.
Who to call from each event, who is overdue, and which accounts came to more than one event.
Every event's spend next to the pipeline it added, measured against a holdout rather than attribution.
Data privacy first
The CRM report and attendee lists are read on your own device. Raw files are never uploaded to our servers.
CRM and attendee files are matched on your device. The raw files never leave it.
Your team sees event results, verdicts and the call lists they need. Nothing else is stored.
Nothing is written back. Duplicates are merged for measurement only.
Leads without consent for sales follow-up stay out of call lists, by person and by country.
Your data is never sold, shared with third parties or used to target your accounts.
Access limited to your team, encryption in transit, and security controls that follow the SOC 2 Trust Services Criteria.
Why Eventworth
Pipeline added per US$1 by format, region and industry, pooled anonymously across customers who opt in.
Each Repeat, Fix or Stop is linked to what happened the following year.
Once the CFO builds the budget from it, the evidence base lives here. Replacing it means starting over.
Honest by design
Who's behind it
I ran APAC events and demand generation for years, and every budget season I defended the program with "influenced pipeline" I knew finance didn't trust. Eventworth is the tool I wanted then: a fair verdict for every event, and a plan built from it.
Three commitments to every team that uses Eventworth:
Every access request and every pilot is handled by me, not a sales team. Replies within one business day.
If fewer than 60% of attendees match your CRM, you get a data fix list instead of a number you can't defend.
Which comparison group was used and what was left out, so your CFO can check the work, not take our word for it.
Teams that run many events can switch on the full audit: annual plan and calendar by region, a shared project board, invite setup and AI-written invites, event-day sync, CMO and CRO views, and a learnings library that feeds the next event's checklist.
Without a comparison group, every deal from an account that attended gets credited to the event, including the ones that were going to buy anyway. A random holdout set before invites is the only clean way to see what the event added.
The holdout is small and chosen at random from the full target list, so no account is singled out. Held-out accounts can still register on their own; they are reported separately rather than hidden.
No. Invites still go out through your marketing automation and registrations stay in your event platform. Eventworth reads exports from them and never writes back to your CRM. Call lists and owners are shared with your team inside Eventworth.
Yes. Each format gets its own verdict, and the year view compares formats by pipeline added per dollar, so booths, webinars, roundtables and summits are judged on the same basis.
Lead files are matched to your CRM and consent-checked before anything is routed. Leads without consent for sales follow-up are kept out of sequences and counted only for attendance.
Start with your next event
Send us your work email and we'll run Eventworth on your last event: the ROI and a ready-to-send report for your CMO, CRO and sales team.
Request access →